Tuesday, May 02, 2006

The Microsoft XBOX 360 Development Story

It's as interesting - and as dry - as it sounds. What really went on and how Microsoft put forth the concerted effort to come out ahead of Sony's release date in the next Console War.

Typically, Microsoft claims that their new console is called the "360" because "it puts gamers at the center" not because it phonetically competes with "Playstation three"

188 Page Analyst Report on the New Console War

"A massive 188-page report from Wedbush Morgan Securities analysts Michael Pachter and Edward Woo details why they think the Xbox 360 will retain its first-mover advantage -- for two years, anyway -- and how Sony is more interested in the HD format wars than the console battle." [source article]

If you want the report, sign up for a free account (privacy protected) and get the full report in PDF. It's stupid that you have to register, but it's relatively painless and the report costs nothing but your time.