Tuesday, May 29, 2007

Why the Wii will Prevail

It's all summed up here:

  1. The console is systematically outselling every other new generation game console (XBOX 360 and PS3) every month.
  2. Games cost less for developers to make, and take less time.
  3. Whereas XBOX 360 and PS3 caters most to men, the Wii has a greater success rate at getting everyone in the family to play it - this means that the Wii should sell more games than a console the family buys for their teenage son who plays it in his room.
That's what Nintendo is banking on. While the Xbox 360 and the PS3 are played primarily by young men, the Wii is played on average by more people in each household. That means Nintendo has a good shot at selling more games per console than its rivals, said George Harrison, Nintendo of America's senior vice president of marketing.

"Before, it was the teenage boy playing by himself," Harrison said. "Now, the whole family is playing."

Dave's take? It's obvious, and anyone who thinks otherwise lets their emotions rule them too much. Welcome to a changing market.