PS3, XBOX 360 news

• Shocker: Retailers confirm - the XBOX 360 is horribly unreliable (25-33% returns instead of the usual 3-5%).
• Sad Fate: PS3 not only loses exclusive titles, but in some cases, the whole damn game.
• Sega says the PS3 is too expensive, by way of saying Sony needs to reduce the price (that's the same thing).
• Teh Interwebs agrees on this issue.

Sony corporate director Masanao Maeda said concerning the PS3 "Name brand, price and software are what count; since it's getting difficult to make software availability a differentiating factor, superior marketing and pricing strategy will be the key for Sony."

I think that's stupid. Price, Price, software, and then name brand are what count. Price has always "counted." Price is what kept the XBOX 360 from becoming the new, dominant force before Nintendo's Wii ever arrived. Price is what signaled the death knell of the PS3. Price is why you go to cheap doctors or don't get the best attorney or don't send you children to private school.

Price, mutherfricker, is the reason.